Rachel Writer
strategic thinking, creative copywriting.
 
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  Over 20 years as a Writer, Creative Director and Brand Strategist in major national agencies. A powerful boardroom presenter with
a history of new business success. An expert in persuasive communication and conceptual development. Category experience: Telecommunications, Food, Health & Beauty, Packaged Goods, Healthcare, Education, Hospitality, Restaurants and Toys
2002-Present: Independent Creative Consultant,
www.rachelwriter.com
Northwest Community Healthcare, John’s Island Beach Club, Dubai Aerospace Enterprise University,
Seacoast National Bank, Treasure Coast, Piper Aircraft
2008-Present: Adjunct Professor of Marketing, Roosevelt University, Chicago
Strategic Message Planning, Creative Development, Marketing Campaign Development
2004-2006: Executive Creative Director, DHI Advertising & Design
Abercrombie & Kent Travel, The Magnificent Mile of Chicago, Exelon, DePaul University

1992-2002: Group Creative Director, Euro RSCG
Procter & Gamble (Mr. Clean, Head&Shoulders) Bayer (Flintstones, One-A-Day) ConAgra (Orville Redenbacher’s, Swiss Miss)
Sara Lee (Hillshire Farm, Lit’l Smokies) Ameritech, Hardees
Managed accounts totaling $50MM billings, supervising multiple junior teams
Developed and supervised film, radio and print creative with budgets from $8K to $750K
Drove big sales jumps: Orville +18% Swiss Miss +14% Hillshire Farm +12%
Repeatedly earned performance-based agency creative bonuses in Annual Client Reviews
Pitched and helped land Orville ($25MM) Hillshire Farm ($15MM) JumpStart ($8MM)
Rachel Writer - strategic thinking, creative copywriting.1985-1992: VP, Associate Creative Director & Limited Partner, Young & Rubicam New York
New York Telephone, KFC, Canada Dry, Dentyne, US Postal Service, Johnson&Johnson, Chef Boyardee, Advil
Advanced from Senior Writer to Limited Partner in 4 years
Built strong relationships with clients ranging from structured J&J to free-wheeling KFC
Created and supervised film productions from $200K to $600K
1980-1985: Creative Intern to Senior Writer, J. Walter Thompson San Francisco
Sprint, California Milk Board, Activision Video Games, Chevron, Dole, Bumble Bee Tuna
Pitched and helped land Activision, California Milk Board and Sprint
Boosted Sprint sales over 200%, earning a Gold Effie with introductory radio and TV
Handled intense Activision film production schedule — concept to broadcast in 10 weeks


University of Oregon 1980, Cum Laude
Bachelor of Arts in Journalism, Minor in Romance Languages
Rachel Writer - strategic thinking, creative copywriting.
 
Other bits and pieces about me: Optimistic. Energetic. Communicative. Passionate. Friendly. Inquisitive. Flexible. Musical. Blues lover. Spinner. Pie baker.
A happily married, politically conscious way cool Mom, now watching in wonder as our three kids learn to fly.
 
 
Rachel Writer - strategic thinking, creative content.
Contact Rachel Writer
847-208-9264
rachel@rachelwriter.com
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