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Good Radio grabs the listener’s attention and paints a mental picture to showcase the brand’s promise. Radio can be funny, heartfelt, informative or musical, but it’s an immediate medium, so a clear call to action is crucial. In the following 3-part series for Orville Redenbacher’s, 10-second “live tags” closed the sale.
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Orville Redenbacher's, "Roger Intro"  
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Orville Redenbacher's, "Coupon Roger"  
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Orville Redenbacher's, "Doorstep Roger"  
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Hillshire Farms, "Factory Visitor"  
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Mr. Clean, "On the Breeze"  
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NCH, "New Mother Lullaby"  
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